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CASE STUDY

How a COO Cut His Inbox to a Quarter and Got More Done

From perpetually scanning his inbox to a calmer, sharper day where nothing falls through the cracks

Gus Neil

Gus Neil

Chief Operating Officer

NPS: 10/10

The Problem

As a COO, Gus Neil lived in his inbox. Part of his day was hunting for the next thing to get done. The rest was keeping half an eye on conversations he wanted to stay across, even when nothing needed a reply yet. The signal and the noise sat in the same long, growing list.

"Perpetually scanning my inbox for new items to 'get done' and keep appraised of other 'conversations' going on that I wanted to be in the loop on but didn't need to necessarily action something at this stage."

That constant scanning is the hidden tax of an executive inbox. It never finishes, and it pulls focus away from the work that actually moves the business.

The Turning Point

When Gus first connected MailOver, he pointed it at twelve months of email. By his own admission that was more than he needed, but it turned into the moment that sold him. MailOver went through the backlog and surfaced things he had let slip.

"On first install there was a lot to clean up... it definitely identified a number of actions that I was both aware of but had forgotten, and also actions that I was not even aware of."

Forgotten actions resurfaced. Actions he never knew existed came to light. For someone whose job is to keep an organization moving, finding the gaps you didn't know you had is the whole game.

What He'd Miss Most If MailOver Went Away
"Don't go away. You are now a core part of my workflow and I cannot fathom how I could go back to the old ways."

Life After MailOver

Today Gus's inbox is a quarter of the size it used to be. Actions get processed, and once he's handled something the email is archived and out of the way. What's left is short, and he trusts it.

"My inbox is a quarter of the size, as Actions are processed and the relevant inbox items are archived once actioned. I have confidence that I'm picking up actions to complete, and even if MailOver misses an action (which I have yet to experience), I still would have identified more actionable items than before. I'm also getting more done."

The result wasn't just a tidier inbox. It changed how the day felt.

"MailOver has been an absolute revelation. My stress levels have gone down and productivity up. Thank you for an awesome app."

In His Own Words

When asked what he'd tell a friend MailOver actually does for him:

"Gets me proactively organised and focused, and releases me from drowning in email."

One Tool for Every Action

Gus has leaned into MailOver as the single place his tasks live. He connected both his work and personal email. He even built a phone shortcut that records a voice note, transcribes it, and emails it to a hidden folder MailOver watches, so a thought on the move becomes a tracked action without cluttering his inbox.

He's not fully off his old habits yet, and he's honest that switching is gradual. But he can see where it's heading.

"I'm still not fully converted to ditching Outlook completely, but I think this is a gradual process, and I can see me not even bothering to open my inbox within 3 months."

Who He'd Recommend It To

Gus hasn't kept MailOver to himself. He's already passed it on, and he's not stopping.

"I have recommended MailOver already to a number of people, and will continue to do so."
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